Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Even Revel’s Facebook web page bears their slogan that is new Wanted

It is the first good news since Atlantic City’s newest casino exposed: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements everywhere within Revel Casino-Hotel.

New Campaign Working

With its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive close to the front associated with the casino Revel has apparently caused it to be clear that their former no-smoking, chi-chi attitude is away with the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ tactic is working for them.

Revel’s revenues for July were $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from this past year.

‘I think the July results clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos will likely be wanting more gamblers; the numbers for most of the beleaguered gambling city’s casinos continued to freefall, with a nearly 4 percent drop in comparison to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only real other gambling enterprises that showed gains besides Revel had been Borgata, up 19 %, and Resorts Casino Hotel, having a 6 per cent jump when compared with last 12 months.

Holiday Helpers

Helping the July numbers, apparently, was the July Fourth holiday tourist influx. Officials state there was a nearly 7 percent rise in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they state 7 % more visitors stopped during the information facilities that surround the Atlantic City Convention and Visitors Authority.

And despite the decision for those willing to wager, it seems that at last Atlantic City’s efforts to mimic exactly what has struggled to obtain years in Las Vegas namely, non-gaming draws like headliners, retail and fancy restaurants could be working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist task.

‘There is no doubt that special events in Atlantic City are a draw that is major tourists,’ said Jeffrey Vasser, president of this Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while putting 40,772 room nights and $64 million in meeting spending that is ancillary the coffers of hotels, casinos and retail.

Needless to say, while one good month is nice, for a property like Revel that is plagued with poor numbers since it started simply 15 months ago, an ongoing winning streak is going to be essential to convince investors that the worst has ended. To that end, Hartmann says there may well be more of the promotions that are incredibly creative after Labor Day.

‘We’re reasonably confident that we can keep the market share figures,’ Hartmann said, hedging his wagers.

The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He says the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ form of home.

‘we have been deeply grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann stated.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons using the same title each took home $1 million following an Ohio casino error

When the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a Saturday evening, the home was loaded. The drawing was televised and plenty of local news were on hand to catch a glimpse of the champion. The announcer drew the name that is winning said:

‘Our next millionaire from Cincinnati is: Kevin Lewis!’

You Win! No, Wait, YOU Win!

It was the moment of a life time for Kevin Lewis, who was in attendance that night. He had been there with his fiancée, and the two began to celebrate, gathering the giant check and accepting the adulations royal vegas casino login of the adoring crowd.

And that’s about when the casino understood they’d a problem that is major their hands.

Kevin Lewis, as it turns out, isn’t exactly a name that is rare. And while one Kevin Lewis was into the crowd at the casino, another one ended up being watching on television, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.

When the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There have been certainly plenty of options available to them: only the winner that is rightful’ the cash, and many such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or almost nothing.

But the Horseshoe decided to just take another approach. Rather than result in the guys worry about which you might ultimately receive the prize, they just awarded two million dollar prizes instead: one to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino manager that is general Kline in a declaration. ‘So in keeping with our dedication to do the right thing for our visitors, Horseshoe awarded a $1 million prize to each regarding the men.’

The ‘correct’ Kevin Lewis hasn’t had much remark on the problem, and their prize money was never really in doubt. But the Lewis who showed up during the casino that night is grateful that luck was on their side.

‘When I heard my name I said, ‘God finally gave me a big win,” Lewis told regional television station WCPO. He later attributed their win to simply ‘being in the right place at the proper time.’

Six Degrees of Separation

Incredibly, the two champions have a complete lot in accordance. Not just do they share a title and play at the exact same casino, nevertheless they both live into the city of Cincinnati, are both within their 50s, and are both engaged to be married making the mix-up even more bizarre.

One of the main reasons for a casino being therefore generous in a situation such as this one is certainly to generate some good PR, while the Horseshoe is the big champion on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.

Caesars Entertainment Misses A place in Macau

There will not be any Caesars Entertainment casinos in Macau

In what may have seemed like an odd move for a huge casino conglomerate that is among the few without existence in Macau the most lucrative gaming destination on the planet Caesars Entertainment Inc. offered off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip a week ago. a developer that is asian paid $438 million for the home, and it should officially change hands by the end of the entire year.

The questions that are big, why?

No License to Deal

it might revolve around Caesars’ ability to secure a gaming license; or shortage thereof.

The casino giant purchased the golf course area back in 2007, for $578 million, then called the Macau Golf course, hoping to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts International have all done so successfully in the decade that is past. Nevertheless, it had been not become, as well as in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and another these are typically nevertheless spending for. Caesars had been also provided a Wynn Resorts sub-concession back 2006, but nixed the ability; a move that was obviously a bad one looking back, Loveman admits.

The problem is based on the reality that the Macau government has cut off issuing any gaming that is additional beyond the prevailing six concessions and sub-concessions, so Caesars kind of shot themselves in the foot by not taking the Wynn deal if they could. Never having themselves presented an application straight back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days has no 2nd possibility to get into the absolute most profitable gambling region on earth now; an unfortunate reality for a company that holds the greatest long-term financial obligation load of any casino conglomerate out there: a whopping $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite some time now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las vegas, nevada six times over. And simply because the begin of 2013, Macau has shown an increase of 16 percent over last year.

Internal Rebranding

Caesars was busy doing some major business that is internal: it’s spinning off its nevada Planet Hollywood casino, its interactive gaming business (the business’s WSOP-branded on the web poker is next in line to introduce in Nevada) and a well planned Baltimore casino into a separate company that is going to be majority-owned by the moms and dad.

Clearly, buying and attempting to sell property for the profit is also not just one of Caesars’ decision-making skills that are best either; the business took a $101 million write-down on the land, which they had called Caesars Golf, when they wear it the market last year, and even that leaves them $40 million in the red, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in profits from the sale to cover down their debt.

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